To recommend the best out-of-home advertising solution for your business, your Account Executive will ask a few key questions. Having this information ready helps us move quickly and build a campaign that truly works for you.

You don’t need to have all the answers, that’s what we’re here for. Our role is to guide you, recommend the right options, and make out-of-home advertising simple and effective.

Your Business & Goals

• What is your business or brand?
• What are your primary advertising goals?
  (Brand awareness, website traffic, phone calls, foot traffic, event promotion, etc.)
• Is this your first time advertising in out-of-home?

Target Audience

• Who are you trying to reach?
  (Homeowners, commuters, tourists, families, professionals, etc.)
• Are there specific areas or communities you want to target?
• Do you want to focus on local or a broader audience?

Campaign Timing

• When would you like your campaign to start?
• How long do you want to advertise?
  (Short-term, long-term, or flexible)
• Is your message seasonal or time-sensitive?

Billboard Preferences

• Are you interested in digital billboards, static billboards, or both?
• Do you have a preference for specific locations or roadways?
• Are you open to creative options like extensions on static billboards?

Creative & Messaging

• Do you already have artwork, or will you need creative support?
• What message or call-to-action do you want drivers to remember?
• Are there brand guidelines we should be aware of?

Budget & Flexibility

• Do you have a campaign budget in mind?
• Are you open to alternative locations or formats to maximize impact?
• Would you like recommendations at different budget levels?

Measurement & Success

• How will you define success for this campaign?
  (More calls, more website visits, brand recognition, etc.)
• Are there tracking tools you’d like to use?
  (Unique URLs, vanity phone numbers, or landing pages)