News
The Uplifting Variety.
August 25, 2025: Excerpted from a post by Billboard Insider
Company:Â Â Coastal Outdoor
Markets:Â North Carolina, South Carolina.
Address:Â 7421 N Kings Hwy, Myrtle Beach, SC. 29572
Phone: 843-692-2334
Coastal Outdoor operates a plant with 800 total faces, including 32 digital billboard faces in North and South Carolina including Myrtle Beach/Florence, Charleston and Wilmington.  The company was founded in 1996 Pudge Roberts is the firm’s President. Coastal is an operator associate in the IBOUSA and an OAAA member. Roberts is an OAAA board member.  Billboard Insider talked with Ashley Amoroso, Coastal’s Director of Strategic Planning.
How many total billboard faces are you up to and how many of your total faces are digital?
We currently operate 800 static faces in addition to 32 digital faces, with definite plans to add a few more digital units in late summer to early fall.
What’s new at the company over the past year?
Our momentum over the past year mirrors the explosive growth of the region we serve. With a footprint that stretches across Horry County and beyond, we continue to combine local relationships, strategic expansion, and creative innovation to keep pace with a booming market.
In a recent study published by PrivacyJournal, Myrte Beach emerged as America’s most searched-for, out of state beach destination! Our 60-mile stretch of Atlantic coastline is known for its wide sandy beaches and affordable, family friendly fun!1
Horry County’s estimated population climbed to over 413,000 in 2024 and is projected to surpass 426,000 in 2025—a strong 3.5% annual growth rate.2
The city of Myrtle Beach reached over 42,000 residents in 2025, growing more than 17% since 2020.3
In response to this rapid growth, we’ve continued to focus on sales training—enabling our team to gain deeper insight into clients’ campaign goals, success metrics, and business objectives. Our mission is to build lasting partnerships with both local and national clients, rather than simply “putting up a sign.”
We’ve expanded our social media presence, surpassing 1,000 Facebook followers, where we highlight client campaigns and community service initiatives.
A standout moment this year: our President, Pudge Roberts, was inducted into the OAAA Hall of Fame in May, recognizing his outstanding leadership and impact in the out-of-home industry. His leadership, vision and the solid, talented team he’s chosen has led to Coastal Outdoor’s continued success!
How are you using AI in your business?
AI is an incredibly useful tool that helps us work more efficiently without replacing the creativity and expertise of our team. We use built-in Adobe Creative Suite features like background removal and generative expand in Photoshop to speed up time-consuming tasks, such as selecting subjects or adjusting layouts. AI-powered image generation allows us to create visuals that would be difficult—or impossible—to capture otherwise. These tools enhance our team’s capabilities, freeing us to focus on high-level design, strategy, and client service.
Looking ahead:
As our county & state continue to grow at a record pace, Coastal Outdoor Advertising is poised to grow right alongside them—blending cutting-edge tools with a relationship-driven approach to help clients capture the attention of an ever-expanding audience of locals & tourists alike.
December 9, 2021: Excerpted from a post by Billboard Insider
On Tuesday Ashley Amoroso talked about Coastal Outdoor’s rebrand and website redesign. Today she talks about designing structures to withstand storms and priorities for next year.
How do you design signs differently in the storm prone South Carolina market?
Any new structures built along our coastline are designed to withstand a 150 mph wind load. Specifically, when we are evaluating  our existing assets that have been in our market for some time, we evaluate structural integrity in high risk zones, implementing hurricane frames to help us retain our assets so we can reduce and/or eliminate the risk of damage that we could possibly incur, which extends the life of the asset.  In doing so, we also went 100% coraplast extensions which helps in hurricane preparedness so we can react with a quicker response time to protect structures, vinyls & extensions during severe weather threats.
What are some of Coastal’s goals for next year?
As 2022 approaches, we are hopeful that we can continue to put the pandemic behind us and have an exciting outlook for what’s to come.  Studies show people are traveling again and our industry continues to be the only traditional media with consistent growth!  Although we created our website as a customer resource, we look forward to seeing them again face to face. We continuously work on educational materials to provide our sales reps with the best tools possible to help educate our customers on why Out-of-Home should be an integral part of their core media buy. We continue to look at developing assets, whether it be through acquisitions or organic growth. In addition, we plan to continue to give back to our community. Coming out of the pandemic, it’s a critical time for us to help local charities & foundations as well as our customers to get them back on their feet. We love our great community and feel fortunate that we get to give back, work & live on the sandy shores of Myrtle Beach!
December 7, 2021: Excerpted from a post by Billboard Insider
Our number one goal was to create an all-encompassing resource for our customers, ad agencies & national brands so they can learn about who we are, understand our local & robust tourism market & how we can help their business grow. By showcasing our strategically placed Out-of-Home assets, as well as our effective creative featured in our dynamic portfolio, customers can learn more about Out-of-Home Advertising & our market by visiting our website. 19.6 million people travel to our area each year, that’s greater than the population of New York City!  Our tourists are a perfect target for so many categories including food & beverage, entertainment, and now real estate is booming. The Palmetto State saw the second highest percentage of inbound migration, with 64% coming from out of state in 2020. Another priority for us while creating the website was to help reduce the time spent traveling to our market to review our assets.
June 24, 2021: Excerpted from a post by WBIR News
MYRTLE BEACH, S.C. — An advertising company out of the Myrtle Beach area is helping in efforts to locate missing five-year-old Summer Wells.
Ashley Amoroso with Coastal Outdoor Advertising tells our NBC affiliate, WCYB, they created the ‘Missing Summer Wells’ billboard after seeing a social media post on Summer’s disappearance.
Right now, the digital billboards can be seen at 20 locations in and around Myrtle Beach. In just two days, they’ve generated more than 43,000 exposures.
As Myrtle Beach approaches its peak tourism season, Amoroso says the digital billboards are the best opportunity to get Summer’s image in front of tourists.
June 24, 2021: Excerpted from a post by WKRN News
MYRTLE BEACH, S.C. (WJHL) – The search for missing Rogersville 5-year-old Summer Utah-Moon Wells has reached beyond the Tri-Cities region.
A South Carolina advertising agency is using its billboards to help spread the word about Summer Wells.
Coastal Outdoor Advertising posted to its Facebook page Monday a photo of one of the company’s billboards. On the billboard is a picture of Summer Wells and information regarding the last time and place she was seen.
Grand Strand organization puts job seekers on billboards for month-long hiring campaign
October 12, 2020: Excerpted from a post by WMBF News
October is “Hire Me Month” for SOS Care, an organization that works with people with special needs.
This year, SOS Care has several job seekers ready to enter the workforce.
Cleaning in maintenance, dietary and housekeeping are several areas where Ezra Tribble has been able to build some experience as part of the Hire Me campaign with SOS Care.
“I go into it to do the mop, spraying the tables, that kind of stuff,” said Tribble.
Tribble has spent the past few months interning at C3 coffee bar in Conway.
Prior to that, he interned at Conway Medical Center, where he helped clean in several different departments.
Now, he feels like he’s ready for a job, and so does his SOS Care Employment Coach Kristin Schlichting.
“They really enjoy going to work, and I think that’s the most important thing with our participants is that they really, really benefit by pleasing others,” said Schlichting.
SOS Care dedicates October to raising awareness for its job seekers with its Hire Me campaign. According to a statistic from SOS Care, only a third of people with disabilities in South Carolina worked last year, and 2,900 of those people made less than a dollar an hour.
Tribble has become one of the faces of this year’s Hire Me month. Coastal Outdoor has posted him on several of its billboards.
“I like to do a smiling face,” said Tribble. “The smiling face would be for the hire me.”
Tribble’s best friend Larry Lane graduated from CCU last year and has his own billboard.
Through the CCU program, Lane got experience at Outback and Walk-Ons.
“I sweep the floors, set up the tables and cleaning,” said Lane.
Tribble and Lane are hoping all of that experience, and the billboard ads will help to land them a job during Hire Me month.
“Just because people have a disability does not mean that they are not able and capable,” said SOS Care Marketing Director Stacey Lyon. “They have the skills to be successful, and it’s important for us as a community to incorporate them into our neighborhoods.”
Tribble and Lane have completed the Hire Me training with SOS Care and are ready to enter the workforce.
Copyright 2020 WMBF. All rights reserved.
Billboards line the highway to honor Officer Jacob Hancher
October 6, 2020: Excerpted from a post by ABC 15 News
Coastal Outdoor Advertising is using its billboards to send their condolences in the wake of the death of Myrtle Beach Officer Jacob Hancher.
The advertising companies have special billboards running at the following locations:
- Hwy 17 bypass 1.39 miles s/o Harrelson Blvd
- Hwy 17 bypass .5 mile n/o 48th Ave
- Hwy 17 business .73 miles s/o Harrelson Blvd
- Hwy 17 Business .15 miles n/o 79th Ave
- Hwy 17 Bypass .46 miles n/o 21st Ave
- Hwy 17 Bypass at 10th Ave
- 21st Ave N .71 miles w/o Hwy 17 Bypass
- 21st Ave N .71 miles w/o Hwy 17 Bypass
Officer Hancher was killed in a shooting, which happened around 10 p.m. Saturday in Myrtle Beach, according to Amy Prock, the Chief of Police for the Myrtle Beach Police Department.
Shoutouts to Meadow, Do It Outdoors, Coastal
April 28, 2020: Excerpted from a post by BillboardInsider.com
Coastal Outdoor’s Ashley Amoroso says: Coastal Outdoor is taking a different approach to the ubiquitous COVID-19 messaging you’ve already seen. Our initial inspiration was to play with the word “home”. When you are a child, a teenager, or even in your 20’s, it’s never cool to “stay home”. Due to the pandemic, the majority of the population has now been asked or ordered to stay indoors. We decided to flip that restriction into an asset and turn a very uncool thing into something cool… with a little help from the “old school”.
Some thoughts that came to mind… graffiti, D.J. Jazzy Jeff, Jenny “from the block”, bright colors, city scapes, a sort of 90s dayglow aesthetic, and finally a call to action: “Be a Homeboy/Girl.” In other words, by staying home you can save lives, which is a VERY COOL thing to do. As we continued to brainstorm for additional plays on the word “home”, it occurred to us that this pandemic literally changed the meaning of the word “homebody.” Formally a noun, “a person who is perceived as unadventurous”, it has now become a verb; being a homebody is simply the right thing to do.
Finally, all of these stay-at-home messages got us thinking: “Who needs to be protected the most?” Our grandmas and grandpas, great aunts & uncles, all of our beloved elderly, especially those with underlying health conditions. Immediately, the little embroidered pillows that Grandma used to stitch came to mind. They were ever present on Grandma’s reading chair and lovingly adorned the guest bed. So in our final message, we stitched “Home is Where the Smart is.”
These ads are currently posted across our digital network up and down the Grand Strand. It is our hope that we will be able to increase awareness and encourage everyone to help stop the spread of COVID-19. While we look forward to happier and safer days, Coastal Outdoor is proud of and grateful for our medium’s ability to communicate and have an impact during such an unprecedented time.
Coastal Outdoor, Coastal Carolina LIFE Program and Dinosaurs
October 3, 2019: Post by BillboardInsider.com
Insider is always looking for examples of how our industry works with their communities in innovative ways. We noticed an article on the WPDE TV news site featuring a Coastal Carolina student, Nicolas Rosa, and an internship he recently started with Coastal Outdoor. You can read the full article through this link, but we went ahead and contacted Pudge Roberts at Coastal Outdoor for more details.
Pudge, can you tell us about the LIFE Program at CCU and how Coastal Outdoor is involved?
When did Nick start his internship, how long will he work with the Company and what types of things will he do as a part of his internship.
We understand that Nicolas, using a dinosaur theme, got some face time on about 20 of Coastal’s boards? Can you tell us about that project?
